PART ONE: Understanding the psychology of failure and success Chapter 1 Failure and personality Chapter 2 Are there secrets to success? PART TWO: Mastering money Chapter 3 Why having too much money is dangerous Chapter 4 Money: You need it to survive Chapter 5 Are you making money? Chapter 6 Unknown partners PART THREE: Leadership Chapter 7 The people you hire, manage and lead Chapter 8 Be a team leader, not a soloist Chapter 9 Stay focused Chapter 10 Good housekeeping leads to quality and success Chapter 11 Be assertive: Ask, say no and follow up Chapter 12 Commitment: Business and family PART FOUR: Applying successful sales and marketing strategies Chapter 13 Promotion: Don't hide your business Chapter 14 Market research: Finding and understanding your customers Chapter 15 Advertising: Asking for the business! Chapter 16 The art of selling Chapter 17 Hiring your sales people Chapter 18 Financial management and performance of your sales people Chapter 19 Training, managing and motivating your sales people PART FIVE: Strategies for Success Chapter 20 Bigger is not always better Chapter 21 Diversify customers, markets and products Chapter 22 Partners and investors Chapter 23 A second chance for success Chapter 24 A few positive words from the author Appendix Traditional financial statements Index About the Author